Hello, World!

Welcome to yet another blog! I’d like to take a few moments to introduce you to what the focus of this blog will be.

This blog will cover online marketing in all its forms. It will cover current trends in online marketing and specific recommendations for how to get the message about your product or service out to your prospective customers online. It will cover subjects like search engine optimization (SEO) to achieve excellent natural search results, using blogs as a communication mechanism, syndicating your blogs, email marketing, online advertising (both being the advertiser and making money off of offering ads in case that’s your business model), best practices for managing paid search ads, and much more. There will be coverage on using social networks to broadcast your message out into the marketplace (ever wonder why large companies have MySpace or Facebook accounts dedicated to a specific product?). There will be coverage of newer communication channels like Twitter. In short, it’s going to a be a spattering of topics on how to get your information into the hands of your potential customers using online media.

I hope to have a good mix of specific recommendations and tutorials as well as high level coverage of topics. In-depth tutorials and reviews of online marketing methods will give you a really deep knowledge of actual techniques to market your message. Higher level coverage will give you the breadth to understand how all of these various techniques blend together.

Feedback Appreciated

Through it all, please offer your feedback as comments to posts. If there are specific topics you’d like me to cover, feel free to email them to feedback [at] hellobigworld [dot] com (obviously format that as a real email address)

Need Help?

As a shameless plug, while you read posts on this blog and feel I have expertise you would like to leverage in your business to make a positive impact, I am available as an independent freelance consultant in the areas of online marketing and web application development. I have consulted for companies of all sizes from Fortune 500 to single owner businesses. Some of my most successful clients have been the smallest businesses, so don’t think just because you’re a small business that it’s terribly cost prohibitive to have your own dedicated consultant focusing on your online marketing initiatives. If interested, email consulting [at] hellobigworld [dot] com with a description of the opportunity and I will reply with information and rates.