Preview: Effective SEO Series
The next several topics coming up will be part of my Effective SEO series. This series of topics will cover search engine optimization (SEO) and will span several weeks worth of entries. Expect a new post every few days covering a single aspect of SEO. Be sure to check back often or subscribe to the RSS feed to ensure you see the latest topics as they are published. Future topics will include: Introduction to SEO: What the heck is it?, Google Sitemaps and how to tell search engines your web site exists, writing effective web site content, and more!
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Know Your Reasons for Promoting Your Web Site
With any marketing or promotional plan you must address the most basic question first: “What are my primary end goals I want to achieve by marketing or promoting my web site?” Only after you have an honest answer to this question can you actually develop a plan to successfully promote it. A marketing plan, then, becomes the tactical steps to achieve your end goals.
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Marketing versus Promoting
I use the terms marketing and promoting interchangeably. Marketing has a stigma of evil business practices attached to it, but it’s still a very descriptive term that is appropriate to use even when stacks of Dollar (or Euro given current exchange rates) bills are not involved. All of the techniques covered on this blog can be used whether you are trying to make people aware of your web site selling The Next Best Thing or if you are trying to make people aware of your web site focusing on the Smith family living in Scranton, PA from the years 1820 through 1822 (which, no offense to the past generations of the Smith family, but I assume has no money-making involved).
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Hello, World!
Welcome to yet another blog! I’d like to take a few moments to introduce you to what the focus of this blog will be.
This blog will cover online marketing in all its forms. It will cover current trends in online marketing and specific recommendations for how to get the message about your product or service out to your prospective customers online. It will cover subjects like search engine optimization (SEO) to achieve excellent natural search results, using blogs as a communication mechanism, syndicating your blogs, email marketing, online advertising (both being the advertiser and making money off of offering ads in case that’s your business model), best practices for managing paid search ads, and much more. There will be coverage on using social networks to broadcast your message out into the marketplace (ever wonder why large companies have MySpace or Facebook accounts dedicated to a specific product?). There will be coverage of newer communication channels like Twitter. In short, it’s going to a be a spattering of topics on how to get your information into the hands of your potential customers using online media.
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